ADVERTISING OPPORTUNITIES
 

Cabvision's sales proposition is designed to offer the advertiser the opportunity to maximise the impact of their advertising campaign by integrating the use of broadcast and traditional exterior Taxi media formats.
•Thermal Package

The Cabvision Thermal package makes the most of Cabvision's scheduling flexibility. Advertising is scheduled and played out only when trigger weather conditions are forecast to occur. For example, Hay Fever Relief products may only wish to advertise on days when the pollen count is high or air quality is forecast to be low. Ice Creams or Soft Drink may want to take advantage of days when the temperature is forecast to be hot.
 

How It Works
Cabvision and The Advertiser agree a budget that would deliver a guaranteed volume of passenger journeys over a given campaign period, as well as agreeing the relevant "Trigger" criteria. Advertising copy is loaded onto the Cabvision system, and scheduled to play out on "Trigger" days. The "Trigger" forecast is taken from the Met Office forecast for Central London at midday on a daily basis, and based on the trigger conditions being met, advertising is scheduled and played out the next day.

Budgets and audience performance are constantly monitored to ensure full accountability and delivery.
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