The Cabvision PR launch strategy focused heavily on media relations in order to position Cabvision as a mobile broadcast digital media channel capable of delivering a return on investment from your marketing spend rather than as purely yet another digital or ambient media stream.

Around the launch date of 15th March Cabvision gained more than 60 pieces of coverage in the core media and marketing press. This was followed by an extensive national print and broadcast campaign including specifically London based broadcast and print media. The launch was featured in the Evening Standard, The Guardian, Metro, Times Online, Heart FM and LBC Radio, Sky News and ITV's London Today and London Tonight.

An independent analysis of media coverage conducted by Paperclip assessed the media value of our coverage to be c10 times our investment and resulted in exposing the Cabvision proposition to an audience of approximately 17.5 million.

Some examples of the coverage received are available by clicking on the appropriate links below..