| When determining
the suitability of a new advertising proposition
such as Cabvision, independent research - both demographic and attitudinal
- is an invaluable tool for marketers and planners. In late 2004 we commissioned Continental Research to conduct the Cabvision Audience Barometer (C.A.B), a bespoke study into consumer attitudes towards the Cabvision offering. Specifically, we wanted to provide advertisers with a comprehensive understanding of the taxi users lifestyle, behaviour patterns and viewing habits. |
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An example of the user
segmentation type and user dynamics can be seen by downloading
the PDF file.  Alternatively,
examine the surrounding charts for an overview of the key findings
along with the audience demographic profile of the Taxi user. |
 
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